How We Can Help
Our Approach
People First
Quick
Wins
Clear
Benchmarks
Hype-Free AI
Active
Partnership
Durable
Solutions
Bridge leadership goals with frontline insights to build shared ownership and smooth adoption.
Team
Team
Roy Anderson | Principal
I've guided organizations like Microsoft, adidas, Intel, and Blue Cross to solve operational challenges and deliver measurable ROI. I started my first company in my twenties and led client services teams before transitioning to consulting, which taught me the difference between what sounds good and what empowers people to create value. I launched 4site to bring enterprise-grade AI expertise to organizations that want results, not experiments.
Focus Areas:
- AI Strategy & Implementation
- Operational Excellence
- Stakeholder Alignment
- Change Leadership
Kellogg Certified Chief Digital Officer
Outcomes
AI delivers the greatest value when priorities are clear, data is transparent, and insights are acted on. In practice, this means:
•Aligning on what matters most
•Sharing a trusted view of reality
•Letting evidence inform decisions
These case studies illustrate how these capabilities are established to drive clarity, coordination, and results.